#117 The entrepreneur revolution, serving through podcasting, and the most common mistakes business owners make, with Jamie Keeling (part 2).

EPISODE TRANSCRIPT

0:05  
Welcome to the personal development mastery podcast. I'm Mikey Keramidas. And my mission is to inspire you to rise up, grow, stand out and take action towards the next level of your life. I interview leaders, influencers, entrepreneurs, authors, exceptional people who can and will inspire you to improve your life, Jr for two episodes each week, and make sure you subscribe to the podcast to get the episodes as soon as they are released.

0:37  
This is the second half of the conversation with Jamie Keeling. If you want to listen to the previous part, tune into the previous episode number 116.

0:49  
I wanted to ask you about your podcast. They optimise me now. So now you have over 60 episodes there. And it's a brilliant podcast, I endorse it myself. I want to ask you why you started the podcast?

1:05  
Great question. I was inspired by Joe Rogan. Simply I love the way that he had really honest conversations. And that for me was the main motivation is I wanted to do the same. I just love the way that he would talk about real things talk about things that other people weren't talking about, and not be afraid to go into things that may be considered conspiracies or more esoteric subjects, but be really down to earth and honest about it and not be afraid to call people out on their bullshit. So for me, it was about I want to have some real conversations, but real conversations that are meaningful to people who are listening in a way that can help them think differently about the world, their own lives, their business, and help them to get better results. And over the I mean, when I started the podcast, it was just me talking about my experiences, my systems and strategies and that kind of stuff.

2:03  
And the very first episode actually was with my best mate Kevin. And it was around money mindset. And I love that episode. And the ones that I did on my own. They were great, but they were different. And I really loved as I got into it and started having more and more guests coming on the show. I love the fact that actually these were people who they're not Gary Vee, they're not Tony Robbins, you know, not these big names. They're not famous like that. But actually, their stories were equally as empowering equally as powerful, equally as inspiring. And these are just normal people. And the people I've had on my show, the things that they've shared the things that they've talked about the insights, my latest episode, Lindy Harding is a great example, probably the most profound positive podcast episode I've done. And the way that she talks about her experiences of jumping out of an aeroplane falling 5000 feet, and hitting the ground with no parachute. Oh, and the experience of the recovery and how she reconciled that event and losing her mum when she was 18 years old. And just all of this stuff, but the way that she thinks about life. And she said something that almost brought me to tears on the show when she was talking about how, when you've lost so much, it's important to see the beauty in the smallest things, to just see a smile in someone and appreciate how truly wonderful days. And

3:32  
if those kinds of insights are I learned so much from talking to my guests, it's it's a very selfish endeavour in that sense that I get to sit down for an hour or two hours per guest and just pick their brains. And I have guests on who've got amazing stories who've been through amazing experiences, who are experts in one area of business or social media or whatever it might be martial artists, anybody who's got a story who I've known who's achieved something or who I feel, can share something that can make a positive difference in people's lives. I learned from that. But one of the most rewarding things is knowing that we're having an open, honest real conversation where I'm not afraid to call bullshit or go there with things that other people might not be prepared to do. And the effect that can have on people because I know what affects listening to Joe Rogan has had on me over the years, I've learned so much and it's opened my eyes to so many different things. It's made me a much more critical thinker. And ultimately, it's improved my life. And I've always wanted to have that effect from a very young age.

4:38  
I was into I remember as a kid reading the famous five books, and secret seven series and all this kind of stuff. I know them and I love that stuff, man. Like I remember when I was a kid. We had an old shed in our garden would have done in Norfolk at the time. And that was going to be my secret seven shed. I was going to start the secret seven oh

5:00  
I always had these what weird and wacky ideas. But

5:03  
from a very young age of always wanting to make a difference. Even when I was 1213 years old, I decided that I was going to be the one to build the real USS Enterprise from Star Trek. And it sounds ridiculous and crazy, right. But I was, I was actually collecting my dad's beer cans, to be able to use that metal for the whole of the ship. Like, I've got ideas of how I mean, it's stupid and crazy. Looking back, it was never going to work. But I just wanted to do something that was going to move us forward that was going to create an impact. And that was going to help everybody grow and evolve. Yes. And

5:39  
I've completely forgotten the point in the question.

5:44  
The question, no, I will you said earlier that you're being selfish by other people's brains. But do you know what I think you wouldn't be selfish, if you would keep that information to yourself, but you're not you're sharing it with the world. So what you're doing when you're interviewing it, similar to what I'm doing, and all the people that share knowledge has been a knowledge broker. So we, yes, we take someone's knowledge, life's experiences, lessons. And we kind of distil it through our own lens or through what we believe that would be the most beneficial way to our listeners, and give it to them as well. Of course, we benefit tremendously by the interaction and learning things firsthand, which the listener will probably not have the same kind of

6:41  
knowledge or energy gained, like I'm having at the moment have been right opposite here. But still, the knowledge will be passed on the impact will be made. You mentioned earlier that if we can change one person's life as a result of this, it's been a success. And I agree with that. Yeah, I mean, we're both investing time, energy and effort in doing what we do. Right, your podcast, my podcast, takes a lot of work, you know, finding the guests, curating the content, putting, you know, look at the notes you put together for today's show, I do a similar thing in terms of researching the guests, what are they about? What's their story? How can I? What questions Can I ask to draw out the real gold dusters inside of this person. And that takes some energy and effort. For me, the reward is, I don't get paid for my podcast the same as you. You know, I don't run ads or anything like that, yeah, I'll promote my products and services, I'll talk about my bulletproof business, accelerator programmes and all that kind of stuff. But at the end of the day, I do it just to give to give back. And so I can learn and so that hopefully, I can just show people that there is another side to life, there is another point of view, there's another way to look at this in the hope that that can expand their thinking, and in turn, give them better results in whatever it is that they're doing.

7:58  
So I get a lot out of it personally. But the most that I get out of it is seeing the result. I love seeing other people succeed. I love when you have that conversation. That's why coaching I'm so passionate about is when you can have a conversation with somebody and help them to turn on a light switch in their brains help them to think differently think in a way that they're not thought before. And you see that light bulb moment come on? And like, yeah, that man, that's what it's all about you. Yeah, they're the satisfaction, the fulfilment that you have helped. Yes, man, just just just to see that other person light up. Yeah, that's what it's all about, man. Like, I suppose for me as well, if I can do that, for my clients, if I can do that, for the people who follow me on social media, then I stand a better chance to be able to do that for my kids. And that's a big motivation. For me. One of my favourite things about the way I put out content and the fact that my content is out there, and so much of it, one of the my favourite things about that is that it's always going to be there. And if I die tomorrow, my kids are always going to have my lessons, they'll always have that they'll always you can go on my Facebook profile. And they can see me talking about business, about life, about relationships, about mental attitude about all of this stuff. And, and I can rest a little easier knowing that even if something does happen to me, my kids can still learn from me. And they can still see my leading with a positive example. And my kids are a massive inspiration for me. No, I want. I don't want to be the father who tells the kids, you can do anything and you can do this. You can do that, whilst not leading by example. Yeah, you can do anything but make sure you go to college and do maths and get a safe job.

9:49  
No, if I want my kids to be the very best that they can be, I want them to grow and whatever they choose to do, I'm not going to force anything on them, but I want to give them the tools so that whatever they

10:00  
Do can serve them and conserve the people around them. Now, they might only choose to be great people in their close family and friends circle, they may choose to be an influencer and go on and help millions. I others call with me.

10:14  
But I want them to have the option, I want them to have the tools and I want them to look at their dad and say, You know what, anything that I want anything that I, whoever I want to be whatever I want to achieve, so long as I put the work in, I can do it. And you know how I know that, because my dad fucking did it. He showed me, he started here. And he got to there. And he did it with hard work, learning, determination, and just getting after it with tenacity, being resilient, he showed me how to be in order to get all of the things that I want how to serve myself and serve others. And for me, seeing my kids grow into adults and go out into the world with that philosophy, that that would be a successful life for me to see that I would die a very happy man.

11:03  
It I feel

11:06  
in a similar way that the podcast is a kind of a legacy that is been left behind. After us even if we're not here, the broadcast will remain and the knowledge and all the information will hopefully remain for a very long time, I think it's just important to to have those conversations, you know, coming back to the poker site, the whole thing around swearing, and various other topics, you know, it's just important we talk about it. Just because I feel the way I do about swearing as an example doesn't mean I'm right or wrong. I feel strongly about it. And I've got my reasons for that. And I can articulate that other people disagree with me, that's cool. You're not right or wrong, I'm not right or wrong, we just think about it differently. And that's okay. But I think that's important is to have that conversation, but to have it in an open forum. so that people can make an educated decision about how they live their lives about how they behave, or how they interact with other people not doing it from their own biases and their own social conditioning. Because there's

12:09  
a lot of the time and the same is true for me Even today, a lot of the thoughts in my head are not my own. Right? They come from all of the people around me, my act so much of who we are. And the patterns that run our lives come from the first seven years of our life, they come from how our parents behave, how our parents dealt with us the things that they said. And the more and more I delve into those patterns and those programmes, the more and more I see how they were formed back when I was a little kid. And it's not until you make those connections. And you understand, right, that's where it came from. That's why I am the way I am. Now I can modulate. And I can manage that and produce better results.

12:53  
But you've got to be willing to go there. And I think people need to understand. Like there's another level there's there's deeper that you can go this like yawn

13:02  
some people have said to me Oh, you know, you are you are what you are, it is what it is. And this is just the way I am.

13:10  
And that that point of view just drives me insane. I used to think like that about myself. So in a very long time. Yeah, I snapped out of it when I realised that it's not absolute change at any moment, exactly. And I've done various different experiments that have proven that to be true.

13:28  
You can be whoever you want to be, you just need to make a choice. But the thing that holds people back is the preconception of what people think they should be, what their family think they should be, who their friends think they should be, who their colleagues think they should be. And so they're trying to live in the expectations of others. And that's not who you are. There's then a massive disconnect between who you're trying to be and what you're putting out in the world. And who what you feel here, right? The core of yourself that causes massive anxiety can cause massive depression. That's a real battle and the struggle for people. But then it's i will i know that i should be more in tune with this. But like, this is what people were expecting. If I'm more myself, and I'm going to be you know, people aren't gonna like me, they're gonna think I'm this and think I'm that.

14:18  
Stop worrying about what other people think. what other people think of you is none of your fucking business. Right? Get that out of your head right now. Who the hell are you? What are your values? Who are you in here? And just live true to that? I obviously don't go around killing people and hitting people over the head with hammers and all this kind of stuff. I doubt that that would be someone via use, mainly but yeah, hang away that you never know. But the point is that I'm just trying to like there's going to be things that come up when I'm saying this stuff. I know these things are going to come up in people's heads. And I'm trying to address the elephant in the room as I feel it's going to come up for them right and

15:00  
It doesn't mean like, you've got it. It's what the way you behave and the things that you do the things that you say the way you interact with people. Try and move away from this whole idea around what's right and what's wrong, what's good and what's bad.

15:14  
Instead, ask yourself, does this serve me and the people around me? I and to serve yourself is not selfish. This is another really important point, you have to look after yourself. And we talked about this briefly last night, is that when you recruiting for up W, on the last day, you had a bit of a line till 930, because they'd said to you, you're not helping anybody if you're drained and exhausted,

15:38  
massive Ly, but we're conditioned almost these days to think that if we focus on ourselves, we're being selfish. And we need to be, it's all about other people. bollocks, women and mothers in particular, are, this is a big problem, as I see it, because they're very focused on their kids. It's all about what the Navy need, what does the partner need. And that's lovely. That whole mindset of wanting to serve like that is wonderful. But you've got to look after yourself first. Because if you don't you burn out, you're pissed off, you've got a short fuse, you're not serving the people around you, when you're like that, how can you give 100% of yourself? or How can you give 100% to the people around you, if you yourself are not at 100%, it's impossible, you can't give more than you've got. So looking after yourself, first is imperative. You have to make sure that you are at your best, you're at your strongest mentally and physically, in order to be able to serve the people in the world, whether that's just your family, your kids, whether that's a wider community, to the highest level.

16:46  
Jamie, thank you, I wanted to ask you something different. And you said earlier about coaching and mentoring. So I want to speak a little bit about your business and how you help others, other business owners to scale up. And you said earlier that you wanted to clarify the business, the mentoring versus coaching difference, which is something that I suppose many people are not familiar with? Yeah.

17:18  
So there is a difference between mentoring and coaching and training and consulting. Mentoring is when you're going in as a mentor, and telling someone what they need to do. So as a mentor going into a business, I would go in, I would say, right, what's your problem? What's your challenge? And then I would devise with them and say, right, okay, if that's your challenge, you need to do X, then y, and Zed Yeah, go into it.

17:43  
Coaching is different. Insofar as that it's more about getting them there on their own, rather than not so not me coming in and saying like do X, Y and Zed, it's more about giving them the tool so that they can go and catch the fish themselves, right, because if they learn how to do it, and they learn how to curate their thought process to get to that result, and they can do it again and again, again, now that for me is where there's real value in coaching, mentoring, yet has a place and I think, as a coach or a mentor, or someone in that space, you're not just a coach, you're not just a mentor, not just a trainer, I think to be the best in the field. And to really be effective and get great outcomes, you have to be all three, you have to train them on how to do some stuff, you have to tell them sometimes what they need to do. And you need to give them the tools to be able to replicate that and do it again themselves in the future. That that's what makes a great coach, consultant or mental, whatever you want to call it. And I think there's a big problem in the personal development industry today, whereby there's lots of people in the space. It's a very, very sad, you know, you look at coaches and mentors, there's by life, how many life coaches are there, like the seven and a half billion people in the world? I'm sure there's 9 billion life coaches. Right. Same with business coaches, I hate calling myself a business coach, because there's there tend to a dozen. And the thing that frustrates me most about them is a lot of them. They have a coaching business, they've done a degree or qualified a master coach or action coach or one of these kind of franchises, but don't have the prerequisite experience in business outside of the coaching business. Now. Look, some people will say well, okay, well, if you give me a mentor, then yeah, you need that experience, because you've got to tell people what they need to do.

19:40  
But if you're a coach, you don't need any of that because you're just you just need to know how to ask great questions so that they can get the answers out of themselves. You don't actually need to know.

19:50  
Yes and no. Where I disagree with that is that in my personal experience, when I'm coaching and coaching is the predominant

20:00  
modality that I use. When I'm coaching, I'm asking great questions, to get the answers out of them to get them where they need to go.

20:11  
But I need to know where they're going. How can I ask the right questions to get them there? How can I lead if I don't know the destination? Right? So my 1112 years of experience in business before my coaching business, gives me the knowledge, experience and background that I need to be able to have those high level conversations about any aspects of the business with it with my clients, businesses. And

20:39  
although like sometimes I'll tell them but other times, I want them to get there on their own, I want to give them the tools, but I know where they're going. Right? So I know what questions to ask, so that they can get there on their own. And to go through that process, they now have the tools to curate their thought process, that thought processes to get there. So they can replicate that in the future. But I still need to know where they're going. A great example of this is climbing mountains, right? If I'm going to take a group of people up a mountain. Now, I might not have been on that mountain before, but I've been on a different mountain. Now, if I've never been on any mountain, that's suicide, how do I know how to navigate? How do I know what pitfalls or dangers to look out for? How do I even know what summit is? Or how to know when I've got there? I, there's so many. How can I get to a destination if I don't know what the destination is? Or what the what the what the route is what the pathway is. But if I've been up a mountain before, now, I know what a summit looks like. I know what the pitfalls are. I know what dangers come with hiking out in the mountains. And so I can lead them more effectively up this mountain I've not been up before. So if each business I work with is its own mountain. I've never been up that mountain before. If I work with a new client, that's a new mountain, I've not scaled it before. So yes, there are idiosyncrasies there are differences in that mountain to every other mountain. I've climbed. I've climbed to the mountains. And I know where the summit is. And I can do that planning process so that I know what to allow for what gear do we need? What's the best route to take? How much time do we need to get up and get down safely? All of these things, I know what the destination is. And I've got a rough idea of what needs to be considered in order to get us from A to B. So yes, it's a new mountain. Yes, it's a new business. But because I've been there before, I've got that prerequisite experience to lead. I just don't understand. I mean, look, if you're taking someone from startup to five figures, yes, you can get some results. Like if you've been taught, well done a good course with a good franchise, and you've got the right support, you can absolutely help. I'm not saying that business coaches who fall into that category are a complete waste of space and should just all quit their day jobs.

22:51  
What I'm saying is that they can only go so far. And when you know, I I predominantly work with six figure businesses and help them get to seven figures. And I believe that at that level, you really do, you need to have an idea of what seven figures looks like. I've never climbed that mountain that you're climbing right now. We're going to do this together. But I've navigated mountains before. And I know what to expect.

23:14  
In getting from six to seven, there's so many different things to consider. If you've never done that if you've never worked in a seven figure business, How the hell can you navigate that path? I haven't been there. I don't see how you can. Like there's conversations that I've had with coaching clients, where I've been in direct contradiction to advice that their accountants given them. Right now, if you're a business coach who has not had that same level of business experience outside of your, your coaching business, where you've never been at that seven figure level, you can't have that, you know, if accountants, qualified, educated professional, like you don't disagree with some of these qualified, educated professional because they're credible, right. But I know, I know, from my own experience in dealing with these things that in that particular instance, the accountant was not correct. Now in in that business, it wasn't so much of an issue. But it still needed to be highlighted because it was a consideration for the availability of funding in the future. Obviously, I gotta be careful, I don't go into too many details. But the point I'm trying to make is that it's because of my business experience in a seven figure business, that I was able to say Actually, no, your accountant is wrong. This is the way it is. I need to have an argument with them or disagree with them. But I'm telling you as your advisor, in my experience, we've been here we've done this, and this is what happened to us. And that is the danger of what may happen to you. If this happens again next year. Like I don't care what the accountant says and I don't care how qualified they off because I've lived it. I know because I've been there. I've done it. And that for me is super powerful. No weather. No, you look at people like life coaches again.

25:00  
You got 2021 year old who's trained up to be a life coach. That's great. And I commend them for putting in the work to do that. Can you help people? Yeah, course you can.

25:11  
But a life coach, you're 21

25:14  
you've not lived. Now, if they're a life coach to 15 year olds, or you know, teenagers in school, and they're helping them prepare for college, or what they, you know, helping them decide who they're going to be and how they're going to move on to the next phase of that, yeah, 100% you've been there, you've done it, you've walked that path, go for it. But for a 21 year old to coach me at 33 on what I'm going through right now, like you've not watched that fucking path, mate.

25:39  
You know, I've got six kids I've had I've had multiple businesses. I've been up, up and down, I've been through tonnes of stuff that you've got no idea about?

25:50  
Yes, you can ask me some questions. And I'm very coachable person, which is why I've had great results in working with my own coaches and mentors. But you're not going to be able to achieve what I can achieve in terms of having that coaching conversation, because I've been there, like having kids.

26:08  
I've got a few of them. So I know what I'm talking about when it comes to kids. Someone who's not had kids, how can they coach someone who's a parent, because there's a whole part of their lives that they have no concept of, like they can imagine. And they can learn and they can speak to people and get their experiences. But like, there's an element of this, like reading books, and watching videos can only take you so far. When you experience something, you feel it.

26:36  
That's the difference. I felt what it's like to be down at the lowest point. As a parent, I felt what it's like to be up here. I know how rewarding that is. And I know how tough that is. Not a lot, read it in a book, you can get an idea. And you can understand logically that that's difficult, or that's great. But until you've actually felt it, you don't know what it feels like. So the same kind of knowledge, there is the knowledge that is only the intellection lets you know that example that you can read about driving, you can read everything there is about driving, but you can't really know what driving is before you actually step behind the way. That's it. You can have all the knowledge you want, but you don't know how it feels to be driving or flying a plane. Yeah, you get. You can read all the books about flying aeroplanes, you can speak to 100 different pilots, you can like do all the research that is possible to be done.

27:33  
I'm still not getting in that plane with you.

27:37  
You know what I mean? until you've had that. Yeah, I can actually fly. I've done it before. Alright, okay, sound now Now we'll go for a flight together. I if you're saying to me, oh, yeah, I've read all the books. And I've spoken to 100 pilots. I've never flown a plane before. But I know. Let's go for a test flight. Hell No son.

28:06  
So another thing I wanted to ask you about business is the new era that we're in the in the 21st century, with the internet with the technology with the massive rates that we now have with social media, which is, obviously a business environment is very different than it was let's say 20 or 50 years ago.

28:28  
I think you called it the intrapreneur revolution. So I think that was one of your podcasts. Yeah, and I think I wrote a blog on that as well. But there's definitely a podcast around it. And I can't take credit for the phrase entrepreneur evolution that comes from Daniel Priestley, his book of that name, and a book that I thought was really, really spot on in terms of what it was talking about. And I think the biggest thing for me is, well, there's a few points but mainly that when you look at technology and how technology is progressing and evolving, it's doing so at an exponential rate. And you know, we've seen now self driving cars soon to be self driving trucks. We've got self service checkouts now in McDonald's in supermarkets. I jobs are disappearing, because machines are taking over Yes, right. This This isn't Terminator two, but literally Not yet. Not yet. But you know you even even that you look at AI developments and these robots that they're producing now. They're they're scary clothes, scary, scary clothes. So you have to ask yourself, when you look at all of the jobs that exist and how many people are employed in what might be described as menial labour intensive

29:44  
jobs like you know, stocking shelves, operating kiosks checkouts, driving lorries, around delivering goods.

29:52  
Those jobs aren't going to exist. That's a shit tonne of jobs. Like that's a lot of jobs, even in the UK alone is around 40,000

30:00  
And driving jobs in terms of hgvs are driving, you know, driving goods around.

30:06  
They that's 40,000 jobs in that one industry alone that are going to disappear overnight. As soon as the the self driving truck becomes a tried and tested method of doing business. So when you look at that, in terms of you know, there aren't many, there aren't going to be any human shelf stackers, there aren't going to be any human kiosk operators. Now, I'm going to be any human taxi drivers or delivery drivers, you can you can look at multiple different industries and look at how technology is very quickly and relatively soon going to completely decimate the jobs market in those areas. So that being the case, I think it's really important that we take a really honest look at our education system, and what we're doing to set up our kids, our younger generations now, for that change. And my argument is that actually, we're doing a pretty piss poor job, because the education system as it stands, is, is better than it was. And there are definitely been improvements major, one of the things I love to do is talk in schools. Because I think it's really important to get that real world world perspective over to these young people. And, you know, there are leadership colleges that do a better job than than some other schools. But there's still a big divide between I feel where they should be and where they are. And very much so the the models that are predicated around the schooling system and education, are still very much based in the industrial revolution, in terms of let's cookie cutter, get these kids ready for a nine to five in an office or a 12 hour shift in a factory. Yes.

31:42  
And that ain't the world we live in. Like those office jobs, like more and more stuff being done by computers now than ever, more and more things are being built by machines and ever. Those jobs simply don't exist and won't exist in the future in the very near future. So we have to take a good, serious, honest look at the way that we're educating our children and the messages we're sending out and the preparation that we're,

32:06  
we're helping them with as they get ready to go out into the world and say, Well,

32:11  
how is the world gonna look when they approach it? You know, what, when when they leave the system, when they get out there and are expected to produce? What's that well gonna look like, you know, you look at, I look at my kids are relatively young.

32:28  
When the eldest gets out into the real world, he's going to be somewhere between 18 and 24. That's going to be in around four to

32:39  
10 years time.

32:42  
The world is going to be a very different place. And

32:46  
so what's he going to do?

32:48  
How is he going to make a living, not only make a living, not only survive, but thrive.

32:55  
And it isn't going to be going after a factory job or an office job that is on its way out. Because even if they get one, they're not going to keep it very long. Because why would you pay a person to do a job you can have a machine do for free, but it just doesn't make business sense. As much as you might hate the model and hate the idea. At the end of the day. We live in and we can't do anything. This is business, you're in business to make a profit by doing something hopefully that creates a meaningful shift in the world, right? Yes, solves a problem for somebody.

33:27  
So I feel and this comes from, from Daniel Priestley's summation of the book, by the same name, entrepreneur revolution, I feel that actually, we need to be setting our kids up for more creative pursuits, I feel like we're actually need and are going to have more entrepreneurs, more business owners in the next 1020 years and we have ever had before. And I think we're already seeing that born out. You know, a lot of people are self employed, a lot of people have started their own small business or sole trader.

34:00  
And I think we're gonna see more and more and more of that, and I actually believe that the kids of today, who are not set up for that are gonna struggle, they're really going to struggle. I, my kids, they're going to start building their personal brand, ASAP. You know, as soon as I feel they're ready for social media, there'll be on there, they'll have website domains registered for them. I'll be talking to them about business, I'll be teaching them how to invest their money, how to trade how to, you know, looking at things like cryptocurrencies and stocks and shares and forex and all that stuff.

34:33  
And from a very young age, they are going to start setting the building blocks in place to set their lives up so that they have options.

34:43  
But I'm doing that because that's the journey I've been through like I look back to when I was 20. And if I had known at 20 what I know now, today, I will be sat here a multi multimillionaire,

34:58  
no question in my mind.

35:00  
for one simple reason that if I'd known then why no, now, I would have bought a fuckload of Bitcoin in 2009.

35:08  
Right, because when I remember when kryptos first started coming to the fore,

35:15  
and it made a lot of sense to me, you know, even when I first started, I think I first heard about them on the Joe Rogan experience, come back to that a lot.

35:25  
And he was interviewing Andreas antonopoulos a real authority on the subject and understood it, like just got it. You know, from the first moment I heard about it was like, This is the future, this makes sense.

35:37  
That was years before I ever invested, you can imagine how much I'm kicking myself. I can't imagine. Yeah, but if I mean, the barrier to entry then was so much higher, not so much in terms of cost, but in terms of

35:52  
the mechanics of the know how to actually get hold of the downside, right. And that was the one thing that helped me, but I just didn't didn't really know how to do it.

36:02  
So simply, like if I'd have known everything I know today and been more educated at that point on in trading and investing in right kind of stuff, I would have just sunk a shitload of money into into bitcoin.

36:14  
And that would be worth a hell of a lot of money today.

36:19  
So one of the things I'm very passionate about, I've mentioned it briefly already around my own kids. But generally speaking, the younger generations, I don't want to fail them. And I think I look at the education systems and I look at the way the world is set up, and and I see it failing those kids. And I breaks my heart, because that means it's going to fail my kids. And for me, it's really important about the podcast going out and doing talks. That's a big part of giving back for me. And it's a big part for me of how I'm doing my bit to help set these kids up for success in later life, help them to have the tools and the mindset, they need to be really successful. And so

37:03  
in terms of how the business landscape is changing, I think that's a really major thing to consider as we look to the future and what that means for our children.

37:12  
But in terms of business as a whole, yet, it's it's completely different. You know, even for established businesses. Now, you know, you've got facebook, facebook live, you've got LinkedIn live now, as has now been launched. We've got now businesses who have their own apps, and I have my own app, the bulletproof app, which is completely a complete game changer for me in my business, it allows me to serve my clients at much higher level, it allows me to get my content out to the people who need it into the people who want it. By cutting through all the noise, it allows me to curate all of the tools that I've created and put them in a forum, put them in a place where people can actually get them and there's low barrier to entry. And so technology is really changing the way that we do business. And I think more now it's at will will polston, the founder and host of the evolve network where our speaking last night, he said

38:10  
something that was really profound. And that was we should just get rid of this term networking because it doesn't mean anything. What we should call it is relationship building. Absolutely. And I totally agree with that. I think that's so insightful.

38:25  
And more and more today, it is about that relationship building, but it's about solving problems. Now, for a business to be successful. It's got to solve a problem. It's got a it's got to satisfy a want or a need. Right. But I think there's a much harsher focus now on entrepreneurship and business owners in terms of how are they contributing to the world? What are their values? What are their morals and ethics? How are they not just solving problems, but solving meaningful problems in a meaningful way? And that really is where I see the focus shifting more and more towards really more society focused, more culture focused businesses that are looking at what do we need to do to progress as a race? What problems are we facing right now that holding us back? Yeah, there's always going to be leisure and going and doing cool stuff just for the sake of it jumping out of planes, and you know, all this crazy stuff.

39:22  
But more and more the focus and for us as consumers as well. We're looking for connection.

39:31  
And this is the counterintuitive thing, right? Is we live in a world where we're more connected than we've ever been. Yet, we're less connected than we've ever been. You know,

39:43  
we have the social media platforms where I can take up my phone, effectively a supercomputer that fits in my pocket, and my my podcast, I've interviewed people in the States. I've interviewed people live from India. You know, like

40:00  
Wow, I can reach out and touch people 1000s of miles away. And I can bring that to people here. And like I said earlier, my, my show has been listened to, and it's listened to in 33 plus countries worldwide last time I checked. That's insane. And that's amazing. Yet when I walked down the streets in my hometown, people look at the floor and don't say, Hello, yeah, if you know what I mean, you know, back here, 50 years ago, of a village, raised a family. There wasn't just the parents, you know, you'd have the grandparents, you'd have the the extended family, you'd have the friends in court, and everyone would chip in and help everybody else. And there was this real sense of community. And it's like, we've lost a lot of that. And yeah, we've got communities online, we've got Facebook groups, and it's not very superficial, very superficial. And that shouldn't replace the human connection, the human connection with people to be able to look at somebody in the street you've never seen before in your life to go, hey, what a wonderful day

41:08  
to just meet eyes with somebody, and smile, everyone looks away. No one wants to look at you that that.

41:18  
That's why it's so important in business, because we've lost so much of that in society. And it's not completely gone. And some places are better than others. Some places are worse than others, of course. But for businesses now, it's so important that we are communicating effectively with our followers with our fans. And that's not just our clients, and adding value, but you've got to add value. First, you've got to give, you've got to give, you've got to give. And don't expect anything in return. Just do what you do, and do it really well. and care about people and show that you care and act in a way that shows that you care.

41:53  
And that you'll get traction, people will follow you people will want to work with you because of your outlook on life because of the way that you deal with people because of the way that you want to affect the world because of your vision. And I think that's more important now than it's ever been. And I think that's only going to continue to get more and more important. In terms of the nuts and bolts of business. Like you're now not just advertising in newspapers, magazines, doing leaflet drops. You're doing Facebook ads, you're doing content marketing, you're doing email marketing, you're sending push notifications, you're doing Facebook Messenger chat bots, and all of this fancy stuff. Right now, there's so many different ways to connect. But the danger there is that you're trying to do too much trying to do everything, when really you should just be focused on doing one thing really, really well.

42:46  
So it's it's easier to connect than it's ever been. But so much more confusing, because that will fuck should I be on LinkedIn? Should I be doing online on Facebook and like do I post three times a day or one time a day or once a week or chevrons talking about podcast, I start a podcast. I shot a video or forgot to do Facebook Live or also just do blogs, remember? Like there's so many different ways, and it's very easy to get overwhelmed. The truth of the matter is like if you're Gary Vee, then yeah, you should be doing stuff on every single platform, LinkedIn, Twitter, Facebook, Snapchat, tick tock all that stuff, right. But most of us aren't Gary Vee. And this is the thing is you have to

43:30  
implement a strategy that is appropriate for where you are. And this is a big part of what I'm doing with clients when I work with them on accelerators is looking at what Where are you? Where are you today? What's the next logical step to get you to the bigger outcome? What are those process goals? And what's the best way for us to focus on one thing that's going to get us to that process goal, a lot of it's about strategy, and cutting out a lot of the noise and focusing on the one thing that's going to get your results. And it's really difficult for people sometimes

44:00  
to cut through the noise because if you feel like you should be doing everything, if you're not doing everything, you're not doing enough because Gary Vee is doing everything. And he's putting out like 60 posts a day, Grant cardones doing like 20 tweets are there. But these guys have whole social media teams like that's not actually gonna go down and Gary Vee putting that shit out. Right? They're doing their long form content. And then their team is taking that splitting it up and doing quotes and doing this and doing that and just amplifying the hell out of it. And yes, you have to see it for what it is. If you look at Rob Moore and go, Ah, Rob was everywhere. He's doing lives every day and he's doing this. He's doing that he's doing that, Oh, well. That's what I've got to do to be successful. No. Rob Moore is an eight figure, multi business owner, right? He's got a whole team of people behind him, curating and pushing this stuff. You don't have that and you don't have the budget for that. If you're a startup, if you're a five figure, even a low six figure business owner, you don't need all that stuff. I just identify where your clients ideal clients hanging out

45:00  
Who are they? I get to know them. You've got to get to know your clients, figure out who they are, what do they love? what makes them tick? Where do they hang out and just go there, go there and give them what they need, talk in their language, remove yourself from your own biases, and understand the people who you're trying to connect with. Again, it just all comes back to this connection, more and more. So now, life in every respect, business included is more is more about connection. If you want to be successful, you've got to connect.

45:35  
Jamie,

45:37  
in terms of

45:39  
mistakes in business, and I'm not going to ask you necessarily about your mistakes, even though I would love to

45:50  
know, but tell me, what are the most common mistakes that business should easily avoid? But because they don't know about it, they they do it? And I want to ask you two different scenarios. One is on a startup, and one is on a business that wants to scale this list, let's just say one, example or domain one. Yeah. So startups and very small businesses or sole traders, five figure businesses, the biggest mistake they're making is they're just doing too much stuff. The they're trying like they're looking at all these bigger businesses and the influences. And they're doing exactly what I've just talked about the thing I've got to be on every platform, I'm going to be doing content marketing, I need to be doing an email marketing.

46:38  
And they're getting burnt out and overwhelmed, because they just can't, like I said, they don't have the budget for the media team that sits behind some of those big influences. But equally in terms of

46:52  
lots of different products, lots of different service offerings, rather than just saying, right, you know what, I, for my business, I've got one programme, one product, it's business consulting, and it's the bulletproof business accelerator. Now, that has two different levels right now. But it's one product.

47:11  
It's there's not this, or this, or this or this or this, because that just creates confusion in the buying process as I was, which one do I choose? So I know where my strengths are. I'm focusing my product on that. So there's no,

47:25  
you know, what I'm about. It's about structuring the business with the right systems, so that you can scale and exit if you want to. That's what it's all about grow without making all the mistakes we did. Because revenue for the sake of revenue is vanity. If you're making revenue, like we did for an off million made no money, we made more money into money. What's the point? All the stress, all the hassle, all that extra work? Or the long days or the sleepless nights? With nothing? Because we didn't actually make any fucking money? Right? So

47:58  
it's,

48:01  
it's about being effective, what do I need to be get focused on your outcome?

48:07  
They want to make some money. But if you focused on the money, then you focused on the wrong things, you need to be focused on serving, you need to be focused on the problem that you solve, and producing and delivering a solution that's going to solve it to the highest degree. Because if you do that, the money will come. You don't have to focus on that. Focus on your strengths. And it's about getting really clear on what those strengths are like what he does, particularly in in the coaching and consulting space. Like what are you really good at? What is your thing? Because you can say on on business coach? Yeah, I helped with the marketing strategy. Yeah, let's work on sales. Yeah, we'll do a bit of ops. Yes. systems. Okay. Our leadership. Yeah, we do that to

48:52  
janeites jack, jack of all trades, master of none who connects with that? Like, if I'm going to go, if I want something doing, or if I need education on something, I'm not going to a jack of all trades? Who has done that one thing really, really well? Who is the master of that one? He's the best in the business. Yes. You know, if I want to learn skinning, I'm going to go to the best skiing instructor that's done the most skiing with the most accolades and the most accomplishments that my money can afford.

49:22  
Like why would you rather than someone who Yeah, I'm alright, skiing and skiing, snowboarding, skateboarding, roller skating, whatnot, I'm not interested, I want to ski. I want to be the best at skiing. That's what your clients want. That's what the people in the world want. If they've got a problem, then it's not like well, I just want that problem solved. And I'm going to go with someone who's an expert at that over someone who can do all of this in a medium kind of way. Yeah, it's

49:51  
super, super nice and down to very, very specific problem. So we'll just get clear on what you're good at. No

50:00  
is amazing at everything like I'm I'm really good at Taekwondo. Okay, I've trained in stemmer and MMA and MMA consists of Brazilian Jiu Jitsu, Muay Thai,

50:12  
and wrestling. Okay, I'm shit at two of those. The Brazilian jujitsu, like when we used to do sparring in MMA. The guys would just take me to the ground and kick my ass or strangle the fuck out of me. Because that's not my like, Can I do it? Could I take you to the ground and strangle you? Yeah, good. But I don't go out there saying, I'm, I'm a multi martial I can do like all of this different stuff. No, I'm Taekwondo. That's my thing. Can I do a bit of BJJ? and a bit of my time? A bit of right. Yeah, can a little bit but I'm not like that. I can't like, I'm not master any of that. I've done it. I've dabbled in it. But my thing is Taekwondo. So get really clear on what your thing is your business? Like my experience in business is not sales is not marketing, its

51:04  
operations, its structure, how do we structure a business to deliver as efficiently and as effectively as possible? What systems do we need? What processes Do we need to get the best results? How do we manage our people? What are the key KPIs that we need to assign to each role so that they are clear on what success and failure looks like? But more than that, so that you're clear on what success and failure looks like in those roles? Because if you don't know that, how can you manage those people? So that's my area of expertise. Now, do we talk when I work with my clients about sales? strategy? marketing? Yeah, of course. Of course we do. But I don't go out and talk about that, in my marketing. When I'm doing content. I'm not talking about sales. I'm not talking about marketing, I'm talking about how to structure a business, how to set KPIs. Know, what systems do you need to get the best results in this particular field or department. I talk about what I'm good at where my strengths are. And I'm clear on what that is.

52:05  
A big mistake people made have said is just like trying to think that if if I say I'm good at everything, but life coaches, I'm going to coach on your life mate. Which bit?

52:19  
Yeah, so it's it's so diverse life, there's so many different facets and aspects to it. Which are you an expert, because you can't be an expert at everything. relationships, wealth, business, health, fitness, nutrition.

52:33  
You can't there's not enough hours in the day, there's people who dedicate their whole lives to just one of those. And yes, they're experts, but they still don't know it all. So get clear on where your strengths are, I'd say as particularly at startup, and I know who you are, and know your client know what the problem is. My business is simple, okay? Find a problem, identify a problem in the world, develop a solution that solves that problem, and then go and sell that. So people who need it. My in a nutshell, that's business. And it sounds fucking simple. And it is and people overcomplicate it, particularly at startup level. That's it three steps. Now, where I focus is the stuff that sits behind that is the infrastructure that supports those activities. Well, how do I identify that problem? And how do I continually assess my identification of that to make sure I stay ahead of the game? And on point? How do I develop a service that solves a problem? How do I deliver it? How do I deliver it profitably? And how do I deliver it to the right people? How do I find the right people? What's my marketing strategy? How do I retain them? What systems do I use to maintain outstanding customer service? So they come back again, and again and again, which pushes up the lifetime value of the client that like, that's all the complicated stuff, but in essence, is three simple steps to a successful business. It's the infrastructure that sits behind the causes people more problems. So to answer your second question, the thing that most businesses struggle with when they are at a bigger level, so six figures and above is the infrastructure, okay? It's the bits that sit behind, because you've got people who start businesses because they want more autonomy, they want more freedom. They want to be their own boss, they feel like they can do a better job than their previous company was doing if they go out and do it themselves. So they're really good at their trade. My background is obviously in construction, and a lot of construction business owners started out as tradesmen, right, so you might have a joiner, who starts a building business, a construction business, well, he's really good at making stuff with his hands. Or she is

54:42  
they can create these beautiful stairways and counters and bars and all this wonderful stuff. hasn't got a fucking clue about business.

54:53  
No education around it never done a business course slide right. Well, I need to make some I need to make money. I better off doing this on my own.

55:00  
So I'll just kind of figure it out and up to five figures, that's okay. You know, you can figure is it worth having a coach or mentor? Absolutely not, whether that's someone that you pay for, or whether that's someone that's already in business, who you know, is a friend who can give you advice on the house, or whether that's you just find someone who you really resonate with online, you can't afford their services, but you just consume everything that they do their books, their videos, or content, everything.

55:26  
So yeah, fundamental, but for the most part, you can muddle through and figure that stuff out on your own. And at that level, you haven't got other people in the business who are relying on you for direction, okay, so it's, it's all you and it's all up in your head, and that's okay. But when you get to six figures and beyond, now you're looking at bringing other people into the business to help even when you start with just your virtual assistant in the Philippines or whatever, everybody talks about this, oh, yeah, I'll get myself a VA, she's going to cost me $3 an hour in the Philippines, and she can work for me for 40 hours a week for a month, and it cost me 200 quid or whatever, it's bargain.

56:03  
Okay.

56:04  
You still need to be able to hire that person in the right way. So you've picked the right person? And how do you manage that person? That's actually for me, I would say it's more difficult than managing someone who sat in a desk in front of you. Because you now not only dealing with distance, you're dealing with cultural barriers, you're dealing with language barriers. So yeah, you might get some really cheap labour, but how effective is it going to be? Well, the key to that is the systems that sit behind it, it's about pulling the information out of your head, which you've relied on that up to this point, because it's just been you and it's been okay. But now, there's other people who need that, and it's up here. But because you've always just done it, you've never really thought through? Or how do I do that? What is my process, because you just don't mean like you just do it, you don't think like what's the step by step.

56:50  
And so the biggest mistake that people make is they will

56:55  
continue to try and operate in that way at six and seven figures and beyond. And that is a recipe for disaster, because all that's going to happen is you're going to run yourself into the ground, you're going to end up micromanaging your staff, which is going to piss people off and create a horrible culture in the business. And that in itself is going to create mistakes, failures, fuck ups, people are going to drop the ball, people are going to feel disenfranchised, you're going to have high staff turnover. So the biggest challenge there for those business owners is at six figures, you need to be really thinking hard about giving me a call and talking about how we can get that stuff out of your head and into some meaningful systems and processes. So that you can take your business to the next level without driving yourself into the ground. Because if that all relies on you disseminating what's in your head? Well, you have to remember as well is everybody in your business is that they they're unique human beings. Okay, so I can explain the same thing from my head to 10 people. And they'll all interpret that slightly differently. Now, equally, as business owners were human beings too, and we're not infallible. We forget stuff. We explain it different. And this was a big problem in my previous business whereby we had multiple directors. Yeah, there weren't the systems in place. So member of staff would go and speak to me, and I'd say, right, do X, Y, and Zed.

58:16  
But then they'd bump into another director. And they say, No, don't fucking do that. Go and do this. Or just don't do anything. Leave it to me. And then another director says, but why have you done it? And now this employees like fuck site, man, like, what am I doing here? Like the the disharmony that creates is super super down. I've lived through this so I can speak from firsthand.

58:42  
You've got to get it down in black and white. And that was one of the most powerful things that we did. And one of the most powerful things I do with my clients is getting that stuff down. So it's tangible, because even then, when you've got multiple directors on a board or with different ideas, there is a an SRP as a standard operating procedure, right? That is like, doesn't matter what your opinion is, let's get opinions out of the out of the room here for a minute. This is what we've agreed is the most effective way to get the end result that we want. And that's repeatable and replicable. You give that to a member of staff. So right, there it is. That's how I want you to work. Is it rigid? Have you got suggestions? Like, no, it's not rigid. If you've got suggestions, if you think that you're on the front line, I don't want to micromanage you. And I need to trust you to get this done. Because I'm not building a business where I'm going to do all of this different stuff for you and micromanage. Because that's not our business. That's a really stressful job. You're given yourself. The whole point of building a business is to create a profitable enterprise that can run without you. Yes, so you build it, you systemize it, and then you pop in for a board meeting once a month, or you just sell the thing. Did you know that that's what an entrepreneur does. If you want to build a business and give yourself a job, crack on? Yeah, that's not what I'm about though. I don't want to build a business. That is

1:00:00  
Just going to

1:00:01  
make me work 12 hours a day, seven days a week for the next 40 years. That's that's not me having a business, I've just created a vehicle to give myself another job. But this time, I'm working for a boss that expects more of me than anybody else ever will, working longer hours I've ever worked before earning less than I've ever earned. That's that's the position that a lot of people find themselves in. And even at six and seven figure levels, you still see the same phenomenon. And it's because the business isn't systemized, and you look at systems and that word is that it's not sexy, is it? It's a systemized systemize the business baby.

1:00:41  
It's just not getting URLs, dizzy, you know.

1:00:44  
So, but but it is super important, you know, the, the result that that produces, that gets me aroused, because that that's super cool. Because as entrepreneurs who want to create an impact, right, now, we can do that with a business.

1:01:00  
We can do even more with five businesses, 10 businesses, 20 businesses. So the more businesses that we can create an automate and step away from the more impact we can have in multiple different areas in the world. So it's absolutely key, both from a personal health point of view, and also from your ability to actually be able to achieve the things that you want, financially

1:01:26  
in terms of your own life, but also in terms of how much stuff you've got going on. It's all about leverage. How can you leverage as many different many people in as many systems and resources as possible to do good in the world?

1:01:40  
And systems are the answer. So that's probably the biggest thing for six and seven figure business owners. I was speaking to a guy the other day, he's got a 700,000 pound business. And he's just he's running around doing everything himself, got like 2030 people on site and noticed immunisation. Like he's run ragged, working 16 hours a day working every other course and catching up on stuff at the weekend. That's not fucking life run by what about your friends, your family? What about going out and seeing the world? What experiences do you want, I just grinding it out for 12 hours a day, and going on holiday to escape from that shit life once a year or twice a year. That's not a life, at least not in my book, it might be for you. And you might think that that's, that's a okay. And that's the mindset of, you know, the previous generation, my parents and beyond is like, right, where you can get a job and you just grind out for two years. No, thank you. And this comes back to our conversation earlier about the entrepreneur revolution, that is not the mindset anymore, the whole landscape of employment has changed. People don't just want a job, they don't want to just go and get a secure job for the next 40 years, it's going to pay them away so that they can live their life in their own time. Because we're having your own time anymore. Now we've we don't just work nine to five, even those people who've got a nine to five, they've got their emails on the fucking phone, they're getting phone calls from the boss at the weekend. Like when you switch off, that if you added up the hours that those people actually do, I bet they would be below the minimum wage. If you were truly how much time they spend in the mornings and evenings dealing with emails, phone calls, thinking about the job, what they're going to do in the next day. And that's all legitimate working time. And it's just not accounted for.

1:03:23  
So yeah, super, super important. Thank you very much, Jamie, this is extremely comprehensive answer.

1:03:34  
I'm going to start wrapping it up. All right.

1:03:39  
I have a couple of quickfire questions, which I'm going to take the subject away from business now going back into personal development, which is the podcast.

1:03:49  
So let's say you had the ability to run into your teenage self, and have a chat with them, teach them something that potentially could change their life. What would that be?

1:04:01  
Keep learning. Education doesn't stop when you leave school. That was

1:04:07  
the biggest mistake I made as a teenager was I hated education. I did well, I was quite naturally academic.

1:04:15  
But when I left, when I left college,

1:04:20  
I thought you know what, I'm just gonna go be a rock star. No, I legitimately left dropped out of college. I did the whole of the first year and didn't even bother sit in the as exams. I dropped out a few weeks before, because I just come to the conclusion that

1:04:35  
I wasn't going to college. I didn't need a bunch of eucast points. So what was the point in putting myself through the stress of the exams? I just go and focus on my music career and work at Pizza Hut, right? That's the life man.

1:04:49  
But I stopped learning. Right so I didn't discover personal development till I was 2526 years old. First personal development book I bought was still

1:05:00  
Stephen Covey's Seven Habits of Highly Effective People. And interestingly, I've only just read that I was about to say it's the easiest book to start with much more easily digestible books to start your journey. But a great book is a fundament is the first step for me not reading it, but just buying it.

1:05:22  
And I bought that in 2013, and only just this year have read that book.

1:05:29  
So it would be I would be I had a real stigma around personal development and self help. I thought, Oh, it's only weak people, people who need okay. And I think there's a lot of people out there in the world who do hold that same stigma.

1:05:45  
I was almost feeling like, well, if you need a self help book, you're, you're less of a person, like just figure it out kind of thing and really naive point of view. So my main message to myself would be Listen, go and buy thinking Grow Rich go up by Rich Dad, Poor Dad, go and buy code of the extraordinary mind like that, I would just give myself a list of books and say, like, I've travelled back from the future. So this is some real shit, you need to pay attention to me, you need to go and read these books and need to do it now. And never stop reading, never stopped progressing. Note, like, You have no idea how much potential you have. And you are sleeping through your life, wake the fuck up. Now probably kick myself in the face or something just for added effect.

1:06:29  
It's those books you mentioned that, funnily enough are a thing and grow rates, and how to win friends and influence people. If I if I could go back, I would

1:06:42  
force my teenage self to read those books straight away, there's, as I will be forcing my kids to read them.

1:06:50  
And, Jimmy, let's say you had a magic wand, and you could change something in the world as it is today instantly. What would that be? Oh, great question.

1:07:12  
I think you have to be very careful when considering questions like that, because it's very difficult to appreciate and understand the ripple effects of even changing one small thing and how that can potentially affect other things like

1:07:31  
there are

1:07:33  
instances where we've introduced certain animals into countries Australia is a great example, to deal with other animals, which we consider to be passive and causing a problem. When we've done that, actually, the animals we've introduced themselves become pests. And other animals come to the fore and become more prominent, because the other pest we've got rid of is now not there to control them. And if this whole ecosystem that we had no idea how everything kind of tied in together and fed each other.

1:08:05  
I think if I could wave a magic wand, and give everybody a gift,

1:08:10  
it would be

1:08:14  
when having conversations, and when listening to points of view, when communicating.

1:08:20  
To seek to understand before you seek to be understood, I think that's probably one of the most important things that we can do as human beings.

1:08:28  
The way I say to my clients, and some of the work that I do is working with their their employees, their team,

1:08:37  
hosting staff meetings and group trainings and stuff like that. And one of the things I say to them is, look, you're all you know, you have these gripes and these issues, and you're all talking about this stuff. All you're doing is you're you're trying to make me or trying to make the the leader, the boss, the owner understand you, right?

1:08:59  
What are you doing to understand them?

1:09:04  
If we're all sat around a table, and we're all trying to make our point understood, I'm trying to be understood by everybody you're trying to be understood by who's going to be understood. No one, no one, no one. Now, if we flip that and say now, everybody around that table, yeah, we have our own viewpoint. But our primary goal is to understand everybody else. Now everybody gets understood. And when everybody's understood, then we can objective look at all of the different data that's on the table. And we can

1:09:40  
make better decisions. Because we're looking at everything, and we understand everything. And when we understand everything, then we can make quality educated decisions. So whether it's in business, whether it's in life, whether it's in your relationships, you've made the biggest thing that lets people down and myself included is we

1:10:00  
We lead with wanting to be understood. And I get it. We all want to be understood human nature is exactly. But it's

1:10:09  
it's imperative we lead with understanding first. Thank you,

1:10:15  
Tammy, how can people connect with you? How can they find out more? And of course, I'll put everything on the show notes. But please let us know. Cool. So look, the best way you can connect with me is to download my app bulletproof business. And, yes, it's an app specifically with business content. But a big part of business for me is personal development, your business can only grow as much as you grow. Like if your growth has stopped, you can only take a business or any venture any product to a certain level, the way to

1:10:51  
keep growing is for you to keep growing as a leader. So personal development is a massive part of any successful business, both for the leader and for the employees, you know, the training and development that you invest in for your staff is key.

1:11:05  
So that basically go to the App Store. If you're a filthy Android user, you can even get it to by going to the Play Store, just type in bulletproof and you're looking for a black box with a bullet hole in it and a big B, if you download that app, you can connect with me on there, you can message me directly, you can get all of my best content, because there's stuff on there that is, that's the only place it goes nuts. That's where everything is.

1:11:32  
And you're going to get access on there to a lot of the cool features. Now.

1:11:37  
The first 1000 people that come into the app,

1:11:40  
I'm got a very special gift for and particularly if you're a business owner, but even if you're not, you know, there are features and tools within this that are coming out over the next couple of months, which are going to be massive for you in terms of staying accountable and getting great results. The first 1000 people who come into the app, as beta testers right now are going to get level two access to all of that stuff. Now, a lot of those tools, a lot of those resources, later on, once they're developed and tested, are only going to be available to certain levels of my paying clients out. My gift to you is as a thank you for helping me test it and helping me and helping to support it is the first 1000 people who get in there, you're going to have instant access to all that stuff. So yeah, you can help me test it. But it's like, trust me, those tools can be so powerful as inbuilt accountability modules, there's tools and calculators to work out how you how much you should pay yourself through pa ye or through dividends. I cash flow projections, like so many tools for business. And there's even an inspiration section where you can like wake up in the morning, you can get all of my favourite inspirational quotes and just flick through them. Like it's just gonna, it just gives you everything that you need.

1:12:54  
And if you want to speak to me, if you want to connect with me, the best thing to do is to jump on there and just pop me a message or post on the app. But you can also connect with me. I'm on Facebook, LinkedIn, Twitter, just search out the Jamie Keeling and you'll find me

1:13:08  
you'll know it's me because I'm either in a heading with a mohawk in a red floating circle or I'm laying back or casual in a in another circle. So I'm quite easy to find. I'd look I do a lot of stuff on Facebook and LinkedIn and stuff. They're my two primary platforms, Instagram as well.

1:13:25  
And if you want to pop me an email, you can do that, too. I'm a very friendly guy don't usually buy it. Although I do swear quite a bit. You don't buy that you like to kick people on? I do. I do. Yeah, I must admit I do. I do appreciate a good kick to the face. You have to be wearing gear though. So long as you approach me wearing a dobok you're generally going to be okay. But yes, you pop me an email Jamie, at optimise me now calm. I love connecting with people, you know. And if anything I've talked about on this podcast today resonates with you from a personal development point of view. And you just want to ask a question or even from a business point of view, and you'd like to find out more about how I work with clients and how we scale from six to seven figures. Then, like I say, connect with me on the app, drop me an email, pop me a message on Facebook, I

1:14:08  
just connect. It's great. Jamie, thank you very much for being on personal development, the sensors podcast today. And I will say with certainty that it was worth the wait until we managed to meet in person because I didn't want to do this interview online. I wanted to be face to face with you. And it was really worth it. I really appreciate your time.

1:14:34  
Thank you very much once again for being here. And I wish you all the best with your endeavours and with raising your family. Thank you very much. It's been a real pleasure. Thank you so much for having me on the show. I love the work that you do. I think you're a phenomenal human being. It's a real honour to come on here and talk to you today. Likewise, and I think we've discussed a lot and hopefully your audience can take a lot away.

1:15:00  
from it, and if anyone's interested in coming over and listening to my show, optimise me now. It's on iTunes and Stitcher. So just just give it a search. And we'd love to welcome you to as listeners on that show as well. But listen, I think this this podcast and you and what you're doing for the world is great, keep up the good work, and it's a real honour to be invited down here to be part of it. Thank you. I really appreciate it. Thank you very much. Thanks.

1:15:28  
Thank you for listening. If you enjoyed this podcast, please subscribe and rate it on Apple podcasts. And also share this episode with someone who you think will benefit from it. If you want to find out more about what I do and gain access to exclusive content, join my facebook group but for development mastery. The link is in the show notes or you can simply type B dot L y sluss PDM group.

1:15:55  
And until next time, stand out don't fit in

Transcribed by https://otter.ai